Another inspiring story about how to find the niche market even for selling an ancient product

This is another interesting story reconfirming how important it is to find uniqueness for a business, especially for latecomer or a market that has been fully saturated. So the take away is don’t be panic if there’s lot competition, which most time means that’s a huge demand at the same time as well. What really matters is how to differentiate yourself to the competitor. There will be lots of niche market opportunity in this ever changing world, and the technology has already made it possible to reach tips of the tree. Here’s the article:

How Dr Squatch’s 31-year-old founder makes millions selling soap online

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